…that’s why I’m creating a place to blog about fashion.
There has been a lot of chatter about the end of fashion blogging. In the last year, New York Magazine proclaimed “The Golden Era of Fashion Blogging is Over”, Refinery 29 questioned the future of blogging, and IMG, the driver behind the wheel of New York Fashion Week, has been trying to limit blogger access to fashion shows.
Everyone seems to have an opinion on the topic, claiming that fashion blogging is over-saturated, or that as a trend, fashion blogging is going the way of the shoulder pad. Some believe that it’s even more popular than ever and just evolving.
In my humble opinion, fashion blogging, as most people see it, is dead and the bloggers themselves are the ones who killed it. Let me explain…
Over the years, I’ve seen many great and talented bloggers come and go, some loved to write, some loved photography, but they all shared a common goal of sharing their vision of the world of fashion. I’ve also seen my fair share of fashion bloggers share their love of their personal style…. or more honestly, themselves.
I’ve seen personal style blogs gain great success. In fact, I’ve often said that the quickest way to a popular fashion blog was through style posts. People love a seeing a pretty face wrapped in vintage Dior, perched perfectly on a pair of thrifted Louboutins. Oh the desirable envy! It gives you hope doesn’t it?! …that there is this tremendous possibility that you too could emerge from a second hand sanctuary of fashion clutching a bag full of dirt-cheap designer finds. You’d drape the classic 60’s look in a creative new way, a way that begged to be shared. You’ve officially been inspired to start your own blog…
I LOVE fashion bloggers. People have no idea how much I read, research, and discover different types of fashion bloggers. Over the years I’ve discovered great talent and good friends. I’ve also found something that has gotten under my skin… a blogger’s desire for fame.
In the future everyone will be world-famous for 15 minutes – Andy Warhol
I love fashion but it’s something I didn’t understand until the last few years. I’ve never been particularly fashionable, nor particularly into fashion, yet I adore it. I love fashion shows, I love emerging talent, and I love the stories that come out of every city, big and small. I’ve seen a recent trend with bloggers that isn’t much about fashion as much as themselves.
Lifestyle Killed The Fashion Blog
The fashion world is glamorous. It really, truly, absolutely is. In the 6 or 7 years I’ve been in the fashion scene, I’ve seen ups and downs, and even the worst fashionable day is marvelously more fabulous than an unfashionable day. It’s an envious life. Runways, Models, Photographers, Red Carpets… who wouldn’t want to take part?!
I’ve seen a lot of fashion bloggers focus not on the fashion however, but on the lifestyle. These bloggers attend runway shows, they stay up late crafting their post and editing photos, only to make the whole article about them. A show with multitudes of designers and looks styled by talented people, and this type of blogger chose to share only what she wore.
I am a big believer of self-branding, but I believe you have to lift the scene around you. Help others before you help yourself. Ego is a big thing in the fashion world… mostly important to those who are trying to force themselves into it. With all the opinions I’ve seen about the Death of Fashion Blogging, I don’t see much commentary about the self-server. The blogger who craves attention and has a desire to show the world how she lives in a way that’s typically not reality. To me, THAT is what is killing fashion blogs. People are finding out that, this world someone paints online, is probably a farce. Great bloggers work hard and they make an impact on the people around them. They care about others, they discover new talent and make sure they world sees.
A blog is your love-letter to fashion
Fashion blogging is more than glamour. It’s hard work and kindness. It’s a virtual love-letter to fashion. It can be about an everyday outfit you wore, a small bit of inspiration to those who might be afraid to break trends. It can be about a t-shirt designer trying to promote a lifestyle through his wearable art. You as a blogger can’t forget that there is a reader out there that can benefit from you. The more you benefit that reader, the better your blog will be and the BIGGER your blog will be.
I want you to sparkle
Fashion blogging isn’t as cool anymore. I’m ok with that. The founders of fashion blogging have made us bloggers a force in fashion and staple of the fashion world. This is why I’m starting a platform for fashion bloggers. A place where fashionable content can sparkle amongst the fringe… a place where quiet voices are amplified… a place where undeveloped talent can be polished to shine… a fashionable corner of the internet dedicated to our passion away from other blogs about cars or politics. This is a place for and by fashion bloggers who want to grow the fashion scene. Did you know Omaha has a fashion week? Someone in Nebraska is just as passionate about fashion as someone siting in a front row in New York City. I want to help these people. I want to help the world find out about these designers, models, stylists, photographers, and bloggers. I want to change the way we discover new talent. I want the shimmer of individuality to be radiant at all levels. This is what I want for fashion.
This is my dream. This is Indie Stitch.
photo CC by Maria Morri, styled by Dustin Hoyman