Random Musings

Fashion Blogging Is Dead

…that’s why I’m creating a place to blog about fashion.


There has been a lot of chatter about the end of fashion blogging.  In the last year, New York Magazine proclaimed “The Golden Era of Fashion Blogging is Over”, Refinery 29 questioned the future of blogging, and IMG, the driver behind the wheel of New York Fashion Week, has been trying to limit blogger access to fashion shows.

Everyone seems to have an opinion on the topic, claiming that fashion blogging is over-saturated, or that as a trend, fashion blogging is going the way of the shoulder pad.  Some believe that it’s even more popular than ever and just evolving.

In my humble opinion, fashion blogging, as most people see it, is dead and the bloggers themselves are the ones who killed it.  Let me explain…

Over the years, I’ve seen many great and talented bloggers come and go, some loved to write, some loved photography, but they all shared a common goal of sharing their vision of the world of fashion.  I’ve also seen my fair share of fashion bloggers share their love of their personal style…. or more honestly, themselves.

I’ve seen personal style blogs gain great success.  In fact, I’ve often said that the quickest way to a popular fashion blog was through style posts.  People love a seeing a pretty face wrapped in vintage Dior, perched perfectly on a pair of thrifted Louboutins.  Oh the desirable envy! It gives you hope doesn’t it?! …that there is this tremendous possibility that you too could emerge from a second hand sanctuary of fashion clutching a bag full of dirt-cheap designer finds.  You’d drape the classic 60’s look in a creative new way, a way that begged to be shared.  You’ve officially been inspired to start your own blog…

I LOVE fashion bloggers.  People have no idea how much I read, research, and discover different types of fashion bloggers.  Over the years I’ve discovered great talent and good friends.  I’ve also found something that has gotten under my skin… a blogger’s desire for fame.

In the future everyone will be world-famous for 15 minutes – Andy Warhol

I love fashion but it’s something I didn’t understand until the last few years. I’ve never been particularly fashionable, nor particularly into fashion, yet I adore it. I love fashion shows, I love emerging talent, and I love the stories that come out of every city, big and small.  I’ve seen a recent trend with bloggers that isn’t much about fashion as much as themselves.

Lifestyle Killed The Fashion Blog

The fashion world is glamorous.  It really, truly, absolutely is.  In the 6 or 7 years I’ve been in the fashion scene, I’ve seen ups and downs, and even the worst fashionable day is marvelously more fabulous than an unfashionable day.  It’s an envious life.  Runways, Models, Photographers, Red Carpets… who wouldn’t want to take part?!

I’ve seen a lot of fashion bloggers focus not on the fashion however, but on the lifestyle.  These bloggers attend runway shows, they stay up late crafting their post and editing photos, only to make the whole article about them.  A show with multitudes of designers and looks styled by talented people, and this type of blogger chose to share only what she wore.

I am a big believer of self-branding, but I believe you have to lift the scene around you.  Help others before you help yourself.  Ego is a big thing in the fashion world… mostly important to those who are trying to force themselves into it.  With all the opinions I’ve seen about the Death of Fashion Blogging, I don’t see much commentary about the self-server. The blogger who craves attention and has a desire to show the world how she lives in a way that’s typically not reality.  To me, THAT is what is killing fashion blogs.  People are finding out that, this world someone paints online, is probably a farce.  Great bloggers work hard and they make an impact on the people around them.  They care about others, they discover new talent and make sure they world sees.

A blog is your love-letter to fashion

Fashion blogging is more than glamour.  It’s hard work and kindness. It’s a virtual love-letter to fashion.  It can be about an everyday outfit you wore, a small bit of inspiration to those who might be afraid to break trends.  It can be about a t-shirt designer trying to promote a lifestyle through his wearable art.  You as a blogger can’t forget that there is a reader out there that can benefit from you.  The more you benefit that reader, the better your blog will be and the BIGGER your blog will be.

I want you to sparkle

Fashion blogging isn’t as cool anymore.  I’m ok with that.  The founders of fashion blogging have made us bloggers a force in fashion and staple of the fashion world. This is why I’m starting a platform for fashion bloggers.  A place where fashionable content can sparkle amongst the fringe…  a place where quiet voices are amplified… a place where undeveloped talent can be polished to shine… a fashionable corner of the internet dedicated to our passion away from other blogs about cars or politics. This is a place for and by fashion bloggers who want to grow the fashion scene. Did you know Omaha has a fashion week? Someone in Nebraska is just as passionate about fashion as someone siting in a front row in New York City. I want to help these people. I want to help the world find out about these designers, models, stylists, photographers, and bloggers. I want to change the way we discover new talent.  I want the shimmer of individuality to be radiant at all levels.  This is what I want for fashion.

This is my dream.  This is Indie Stitch.




photo CC by Maria Morri, styled by Dustin Hoyman

Events, Random Musings

I Sit Front Row At Fashion Shows & You Could Too

Fashion Blogging is Hard. To the people who’ve never blogged, stop rolling your eyes. Not only do you have to write a post, there are photos to take, collect, and edit, comments to follow up on, PR people to contact, social media posts to promote, events to keep track of… all this on top of the fact that you need to look good at every waking moment.

After all the time and effort (and sweat and tears), your blog has only accrued a small following of friends and ex’s… and you still want so much more. So how do you get there? I took a diligent path of studying blogs and business books and devoting YEARS of my time. You read that correctly… YEARS OF MY TIME, and I’m still learning.  So I’m sharing a shortcut …

The Fast Track To Blogging Success

There is a better way to growing your blog and turning it into the business you’ve dreamed of. You need to get an expert on your side. Someone who has done all the things you desired. Someone willing to share her secrets to success. One of those people is coming to talk to you.

Jessie Artique of Style & Pepper

Jessie Artigue has widely-read personal style blog and creative lifestyle workshops that she hosts. She has notable projects including a 2012 stint as the Harper’s BAZAAR on-air spokesperson for a 12-city trend tour. She also frequently appears as a style-expert on Huffington Post Live.

She is the expert you need on your side and she is going to PERSONALLY help you.  My good friends at Phoenix Fashion Week have invited her to Phoenix to help YOUR BLOG at the Business of Fashion Seminar Series on Apr 26.

How Will the Seminar Benefit You?

I’ve really pushed Phoenix Fashion Week and Jessie to ensure me that this won’t just be a talk about how Style and Pepper came to be.  This will be a working seminar to GROW YOUR BLOG.

This is What You’ll Learn

Where to find and curate valuable content for your readers

Sometimes you don’t  know what to write.  Jessie will teach you how to discover great sources for new content and how to pick the best to share.

How to build a media kit & menu of services to monetize your blog!

A key component to working with brands and generating income is how to present your blog as a source of opportunity to advertisers. A successful media kit makes brands want to work with you.

How to connect with brands and products and build credible content!

Sponsored Posts, Native Ads, and more can be a great way to generate revenue.  Do you know how to work with a brand to promote a product without losing your voice, or the trust of your readers?

THE BIG ONE: Get YOUR current blog reviewed by a blogging expert.

Jessie will review YOUR blog and give you tips and tricks on how to improve your site so you can maximize readership and set yourself up for success.

You’re My Friend. GET $20 OFF. #sweethookups

I’m not getting paid for this. This isn’t a sponsored post. This is an effort by me to help my blogger friends become successful.  I love our blogging scene and I wish the best for everyone. I believe that our blogging scene is one of the reasons the Phoenix fashion scene is growing.  Let’s make it even better.

I called Brian from Phoenix Fashion Week directly and asked him to lower the price, and he did, but only for you.  Use the code PARTNER when you sign up and get $20 off the regular price and let me know when you sign up.  I can’t wait to see you there!

Sign Up Now!

Business of Fashion Seminar Series – April 26th – Phoenix Arizona

Collin’s College
4750 South 44th Place
Phoenix, AZ 85040

Random Musings

I Judge People by Their Shoes

I don’t look for brand names, trends, or style, but I do look for some personality and effort. Just a little thought behind what goes on your feet goes a long way with me. A pair of plain, black converse can show a lot of personality by how they’re worn and what they’re worn with. Slipping into a pair of chunky heels when most would wear flats takes courage. Appearance is often disregarded beyond comfort. You should be comfortable, but it’s also a way we show the world who we are. Don’t forget that other people see you more than you see you.

This post was inspired by a courier’s bright red shoes.

I like him.

Image by Ryan Hyde

Ava Collective

APR 5th: Local Designers Float Their Talent above Scottsdale

(photo credit: Samantha Peck Photography)

Fashion, Music, & Art: The trifecta of creative expression with enough force to move people on an emotional level like no other driving element of our lives. While sometimes seen as vastly different subcultures, the individuals behind these productions have endless crossover between each medium, with limits only to their imagination.

Project Ethos and Scion provide the grandstand for this trifecta, bringing in artists, musicians, and designers, for all the world to see.

Set poolside on the roof of the W Hotel in Scottsdale, emerging local designers, Tiffe Fermaint and  Mabella Chic, swimwear designs by Get Cheeki, and headlining the evening is Project Runway Season 11 alum and New York based designer, Layana Aguilar.

The outdoor art gallery will be spread throughout the venue including live and visual artists. Multimedia artist Aztec Smurf, vibrant print artist bedelgeuse and stencil artist Dad Socks will be featured.  Phoenix based, 1Spot Gallery will be showcase contemporary Native American Art  featuring Kathy Whitman ElkwomanJaque FraguaMelissa MeleroPatrick Dean Hubbell and Damian Jim.

I’ve been attended every Project Ethos show for the last few years and it’s been a great time. I highly recommend it for all.

ScionB&E Soap and Scrub

ESC 4-5-14

Random Musings

Guiding Principles

I fully believe a man should have is morals and beliefs set fairly early in life.  As a boy, you never seem to understand who you are, yet as man, it’s a necessity so that you can stand strong in the world’s ever changing tide.  Never would I have thought that my life would have been so influenced by one single event.  My guiding principles laid out so early, that they would affect me from that point on.  Only as a man did I realize this had happened….

In grade school, while studying a section about poetry, our teacher invited some parents & family members to class to read their favorites poems. As a 10 year old boy, the idea of poetry was nauseating, limiting to my mental ambition of becoming a sports star.  I was happy to learn neither of my parents were available, luckily, my beloved grandmother was.  My grandparents are my favorite people in the world, and their presence has the force to even the most mundane tasks enjoyable.  My grandmother brought two poems to read.  Unlike the other parents, there were no pictures or limericks, just influence.  I don’t remember the first poem, but the second became the standard of which I try to live my life.


If you can keep your head when all about you
     Are losing theirs and blaming it on you,
If you can trust yourself when all men doubt you,
     But make allowance for their doubting too;
If you can wait and not be tired by waiting,
     Or being lied about, don’t deal in lies,
Or being hated, don’t give way to hating,
     And yet don’t look too good, nor talk too wise:

If you can dream—and not make dreams your master;
     If you can think—and not make thoughts your aim;
If you can meet with Triumph and Disaster
     And treat those two impostors just the same;
If you can bear to hear the truth you’ve spoken
     Twisted by knaves to make a trap for fools,
Or watch the things you gave your life to, broken,
     And stoop and build ’em up with worn-out tools:

If you can make one heap of all your winnings
     And risk it on one turn of pitch-and-toss,
And lose, and start again at your beginnings
     And never breathe a word about your loss;
If you can force your heart and nerve and sinew
     To serve your turn long after they are gone,
And so hold on when there is nothing in you
     Except the Will which says to them: ‘Hold on!’

If you can talk with crowds and keep your virtue,
     Or walk with Kings—nor lose the common touch,
If neither foes nor loving friends can hurt you,
     If all men count with you, but none too much;
If you can fill the unforgiving minute
     With sixty seconds’ worth of distance run,
Yours is the Earth and everything that’s in it,
     And—which is more—you’ll be a Man, my son!

Fashionable Friends

Be Kind, Look Great, Work Hard, Get Ahead

I often have conversations with my friends about attitudes and egos in fashion.  Some people have the idea that if they act like a big deal, they will be a big deal, and that’s simply not true.  Throughout my meanderings in the world of fashion, I’ve noticed that the people who really matter, the movers and shakers of the fashion world, are genuinely friendly, inclusive people.  Case in point is Lauren Pfingstag, a girl with limitless ambition, talent, and kindness.  She’s a true influencer in the Phoenix fashion scene and even though I have seen her work herself ragged, she is still sympathetic to those around her.

Anyone who is getting into fashion or wants to move ahead in our fashion world needs to meet Lauren and take notes.

Read More About Lauren and her fashionable lifestyle on Phoenix New Times


The English

There are few images I can count as being more cool, more debonair than an englishman. James Bond, Michael Cane, David Beckham, the Beatles… The style, the poise and the women that swoon, leave an envy in most men. Here in Phoenix, Arizona, we are practically the opposite of England. Sunny and Warm contrast the overcast hues that float across the sky.

Despite the weather, today is one of the few days I feel I could exist as a proper englishman. As I lower my pint to the table, I move gently to unbutton my blazer; the delicate foam threatening to overtake the rim of the glass. I maneuver myself to a long picnic table on the patio of the Rose & Crown, my favorite pub in town, English of course. My beer of choice is St Mary’s, a branded version of the classic Four Peaks 8th Street, an English style pale ale.

It was a glorious day and I owe that glory to my outfit. Few things seem to transform man’s mood than a well-tailored ensemble. As often as I dress myself in similar wares, some days transcend the cloth that wraps my body. As I left the office, I declared that I looked too good to go home, and strided my way to find a happy hour beverage. I was alone and it was perfect. No one to distract me from basking in the warm rays draping the skyscrapers downtown.

Random Musings

Opera PR Machine

If you’ve ever had a blog with even a small following, you’ve probably seen your fair share of overhyped press releases.  Opera software knows everyone has his or her own taste and lets the user choose the “level of corporateness” for the PR for the new Coast web browser.   Want just the nerdy details?  Great!  Crave the buzzwords and jargon? Go “Full Corp”…  Try it out!

Check out the PR Machine at Opera Software